LEAD VALUE CALCULATOR

Find out how much a qualified lead is worth to your company

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Customize for your goals

Don’t overbid for your leads! Use this handy bid calculator to find the maximum bid that you should pay for a qualified lead, customized to your specific business goals

Determine how much to bid

Enter your company’s average statistics to find out how much leads are worth to you so you can bid high enough to win but low enough to make sure your lead gen is profitable

Calculate your lead gen budget

Once you know your max bid price and the amount of budget you are willing to allocate to qualified leads, you can submit your bid for a chance to win new leads.