LEAD GENERATION

Fill your marketing funnel with high intent hotel tech buyers

Improve your reputation on site to drive more organic inbound leads and run outbound promotional campaigns to HTR’s massive audience of hotel tech buyers to accelerate your growth and reach your goals.

“The platform is easy for marketers to use and compared to other platforms like Software Advice or Capterra the difference is that Hotel Tech Report is tailored to only hoteliers which means you will only get relevant and qualified leads for your business.”

Massimo M.

Digital Marketing, Cloudbeds

ORGANIC LEADS

Connect with in-market buyers in real time

Build your reputation on Hotel Tech Report to capture leads directly on your profiles and identify in-market buyers researching products in your category.  And the best part…they magically appear right in your lead inbox 😲.

COST PER ACTION (CPA)

Put your lead gen in autopilot and generate fixed price high intent downloads

Generate high intent BOFO (bottom of the funnel) buyers guide downloads to connect with in market buyers doing research in your category.

Ready to launch a lead gen campaign?

Lead Generation FAQs

How do I know when we get new leads?

All members of your team who have access to the vendor dashboard will get notified when new leads come in.

Can I buy lead lists from you?

Nope, sorry.  The only way to get more leads on Hotel Tech Report is to improve your reputation and ranking by gathering client reviews.   Make sure you have reviews from clients in your core segments (eg. boutique hotels in Europe) to increase your chances of ranking highly and matching for similar leads.

Do we have to accept all leads?

We know that each business is unique and sometimes what’s a great lead for one company, isn’t for another.  That’s why lead generation is 100% opt-in and you get to see all of the leads’ information prior to accepting.

What happens if we get a lead but we decline?

Our mission is to help hoteliers discover and connect with the best fit for their properties and needs.  If you decline a lead introduction then we assume the lead is not a good fit for your company and we reach out to the hotelier to provide alternative recommendations based on the criteria they provided.

What information is available prior to accepting a lead?

Make informed decisions by accessing all lead qualifying attributes necessary prior to accepting each lead.

  • Lead type (direct or matched)
  • Category and price
  • Job title
  • Location
  • Size/# of rooms
  • Type of hotel/segment (ex. boutique, motel, etc)
  • Inquiry type (ex. price quote, demo, etc)
  • Verification methods (ex. work email, Linkedin, etc)
  • If its backed by the HTR Gaurantee
  • Accept lead to unlock: verified contact email, name, hotel and hotel website
  • View more
How should I plan and budget for leads?

Remember, leads are very different from closed deals the same way clicks are very different than conversions.

A good analogy to think about is cost-per-click (CPC) is to cost-per-action (CPA) as leads are to closed deals (aka. affiliate model).

The same way you wouldn’t run a test on Google to buy two clicks and if neither converted you would stop investing, leads similarly require patience, investment and an understanding that leads take nurturing and by no means will all convert.

Leads (Pay-per-lead): Low cost high volume with understanding of average qualified lead to close rate (~10%-20%)

Closed deals (Affiliate model): Affiliate models typically take a commission on sales for the life of the contract ranging from 10-15% which is much more expensive than leads.

If you are new to purchasing leads and want a crash course, head to our help center and check out our getting started guide:

Leads 101: Everything You Need to Know About Leads on Hotel Tech Report and Beyond