2022 Budget Season Buyer’s Guide Exclusive Sponsorships are now on sale!









Educate Buyers and Own Your Category for a Full Year on Hotel Tech Report

Sponsor your category’s 2022 budget season buyer’s guide to get high quality turnkey content to leverage throughout your marketing plus get featured as the go to brand in your category for a full year on Hotel Tech Report.

Limited availability: 1x sponsor/category

Featured Buyer’s Guide Sponsors


High quality content, without the hassle

Designing and developing content to fuel your digital marketing and demand generation campaigns is complex and time consuming, but it doesn’t have to be.  Partner with Hotel Tech Report and we’ll do all the heavy lifting for you.

✔ Save time with turnkey design & production

✔ Build trust and increase conversion with co-branding

✔ Featured placement and promotion throughout the guide

✔ Establish your brand with exclusive advertising

Own your category with a full year of hyper targeted native advertising

Place your brand front and center where buyers are researching solutions.  Each guide is featured on the Hotel Tech Report home page, category pages, the reports library and even product profiles in your category for a full year at no additional charge.

Make your brand the go-to thought leader and trusted advisor for prospects during their research and slide to the top of their consideration list.

Leverage co-branded content to build trust with buyers and elevate your brand

The golden rule of content marketing is “be there and be helpful”.  Today’s buyer is tired of being sold and has become desensitized to self promotional content.  Co-branded content with HTR allows you to produce content that buyers trust and stands out in the market.  Educate hoteliers researching solutions and elevate your brand on HTR alongside other top vendors in their respective categories to position your brand as the go-to thought leader in yours.

Run your own lead gen campaigns or enlist HTR to do the work for you

Enlist HTR as your outsourced content team to produce turnkey high quality co-branded content to generate your own leads with or supplement your own lead gen with gauranteed download packages.

  • Turnkey hyper targeted lead generation
  • Flat low fixed pricing
  • BONUS: On-site analytics and downloads included with all performance marketing lead gen packages

Want to see a sample buyers guide?

Be the trusted brand that helps buyers select the right solution for their business

Exclusive brand placement in guide and on the cover

Get featured placement on the guide cover and throughout the guide to make sure your brand is top of mind in your category while providing helpful and unbiased advice to help them in the process.


Native brand placements across the HTR platform

Sponsor companies are also featured across HTR’s blog for relevant articles as well as in our reports section, category pages and more.

1-year content license

Get a 1-year license to leverage our brand assets and your HTR category buyers guide to generate leads on your website, social media and in your digital marketing.

Front and center placement in your category for a full year

Be seen as the featured thought leader in your category for thousands of hoteliers looking for your products and services.

Generate your own leads or let HTR do it for you

Choose between co-branded turnkey content production for you to generate your own downloads and leads or choose a download package for HTR to do it for you.

Translation & localization options

Looking to build your brand or run lead gen campaigns in a non-english speaking market? Choose one of our translation add-ons to effortlessly produce high quality content for multiple markets with minimal cost.

2022 Budget Season Buyer’s Guide Sponsorship Pricing

Exclusive Buyer's Guide Sponsorship reservations go on sale June 1, 2021








Premium Member pre-sale is now open

2022 Budget Season Buyer’s Guide FAQs

What is the timeline for the 2022 Buyer's Guide registration?
  • Early Access for 2021 HotelTechAward Winners (through May 1st): Early access period for 2021 HotelTechAward winners to reserve their category’s 2021 annual budget season buyer’s guide.
  • Premium Member Early Reservations (May 1st): Premium Members recieve early access to reserve budget season buyers guides.
  • Buyer’s guides go on sale (June 1st): 2022 Buyer’s Guides become available to all vendors on Hotel Tech Report on a first come first serve basis.
  • Vendor content submission period (June 15th-July 15th): Vendor content request period
  • July 15-August 15th: Buyer’s guide content production period.
  • September 1st: 2022 Annual Budget season buyer’s guides go live on HTR and budget season guide promotion campaigns begin.
What if multiple vendors in my category want to reserve the guide?

2019 HotelTechAwards winners are given first right of refusal to category buyer’s guides through May 31, 2019.

On June 1, all buyer’s guides not yet reserved will go on the market and become available on a first come first serve basis.

How do I reserve my category's guide?

Since there is only 1 spot per category available and it is offered on a first-come-first-serve basis–buyer’s guides are reserved upon purchase.  Purchases can be made at the bottom of this page or by clicking here.

Are there any discounts offered?

Yes, discounts are offered for category winners in the prior year’s HotelTechAwards as well for Premium members.

Are downloads or leads included?

The base offering for buyers guide sponsorship includes content production, licensing and brand advertising but it does not include downloads.  Downloads can be purchased as an add-on (only available to buyer’s guide sponsors).

  • Content production ($1,500): Turnkey content creation where you fill out a quick survey and we do the rest and provide you with a polished, co-branded report with a 1-year license for you to use for your own sales/marketing and lead gen initiatives (ex. lead gen on your website, sales/marketing collateral, digital advertising, social media promotion…etc).
  • Advertising/Promotion ($1,500): Exclusive promotion of your buyers guide on Hotel Tech Report for a full year through the following year budget season.  Your brand is featured in the following places for the full year through budget season next year (at no additional cost and no monthly): home page, reports library, category pages, profiles in your category, buyer’s guide library, blog articles, branded landing page 
  • Downloads/leads: Sponsors are able to opt to run their own lead gen campaigns or enlist HotelTechReport to run campaigns for them by purchasing one of the available download add-ons (100, 150 or 250 download increments)

For additional performance marketing solutions, please you can learn more about the gated content feature for premium members and lead generation.

Is it possible to localize guides for languages other than english?

Annual buyers guides are available for translation and localization at an additional charge per translation. Learn more

Content covered in each guide

Each category buyers guide contains critical information buyers need to learn about the category, narrow down their consideration set and build their case to ownership.

Category overview


Key benfits and reasons to adopt


What hoteliers are saying

Recent trends

Buying advice and critical features

Top rated providers

Critical integrations


Key questions to ask vendors during the buying process

Pricing models and budgeting advice

Implementation process, timeline and what to expect

Key success metrics


Success stories, case studies and articles